"URBAN BRONCO '' EMBODIES THE FUSION OF URBAN SOPHISTICATION AND RUGGED WESTERN CHARM, INSPIRED BY THE JOURNEY OF TWO CITY GIRLS WHO DISCOVERED THEIR PASSION FOR THE WILD BEAUTY OF MONTANA. FOUNDED BY NICKI OTT AND SOPHIA BEAUDOIN; WHO MET YEARS BACK IN THE BEAUTIFUL TOWN OF WHITEFISH, MONTANA.

FROM THE START, THE TWO DISCOVERED HOW ALIKE THEY WERE, ALTHOUGH, GROWING UP IN DIFFERENT CITIES, NICKI - MILWAUKEE, AND SOPHIA - SCOTTSDALE; THEIR PATHS CROSSED MORE THAN THEY COULD HAVE IMAGINED. IT WASN’T UNTIL THEY MET IN MONTANA WHERE THEY REALIZED THEIR SIMILAR PASSIONS FOR FASHION, TRAVELING, THE OUTDOORS, AND THE ENTREPRENEURIAL SPIRIT THAT SPARKED THEIR IDEA OF URBAN BRONCO.

ROOTED IN THE VIBRANT ENERGY OF CITY LIFE AND THE TRANQUIL PACE OF COUNTRY LIVING; OUR BRAND CELEBRATES THE ADVENTUROUS SPIRIT AND THE TIMELESS ALLURE OF THE AMERICAN WEST. OUR PRODUCTS ARE MEANT TO ELEVATE YOUR LOOK - NO MATTER IF YOU CHOOSE TO BE A CITY SLICKER OR RUGGED COWBOY, WE’RE MEANT TO LAST THROUGH ALL PHASES OF YOUR JOURNEY.